The Internet





The Internet


The global system of linked and interconnected networks of computers has had tremendous impact on the lives of humans today. Despite the distances in geographical locations, differential time zones and enabled cultural and ethnic backgrounds, the internet is vital in various ways. The most important functionality is contained through availability of information and communication channels in real time basis. Apart from entertainment, knowledge, and sharing of files, the internet provides platforms for improvement and control of service delivery, governance, and system functionalities. In literal terms, the world achieved a global village status with the inception and enhancement of the internet. Despite the positive outlay of the internet, it has changed the way humans think and brain functionality.     


The internet can be blamed for changing the course of thought in humans. Media theorist Marshall McLuhan says, “Media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought.” The internet is a medium, which enables easy access to information as required by the interested party. It is a positive impact considering the volumes of material available and in-depth enhancement. However, the thought process is shaped, as individuals cannot seek out their own research. It shaped through the as find method and applicability within the provisions contained in the internet. Hence, it dictates the process enabled in human brains due to the content.

Attention of human thinking requires detailed and enough timing depending on the subject in question. Through a thought-through process, the brain is able to develop faster mechanisms of reasons and achieving the results required. However, the internet is changing such brain mechanisms. Through quick links, pop up messages, notifications and advertisements, attention of the human brain is changed in an instant. Wolf says, “The variations on brain effect on reading extend across many regions of the brain, including those that govern the cognitive functions as memory and the interpretation of visual and auditory stimuli.” Thus, an individual’s brain will be affected by an instant pop up message or email notification, in order for response rather than attending to the matter at hand.

            Google is vital in helping humans through the availability of search engine derivatives. The ease of information acquisition places the human life into considerable and easier mechanisms of function ability and relay of the achieved data and findings. Sergey Brin and Larry Page state that, “The ultimate search engine is something as smart as people- or smarter.” It is the epitome in, which Google is founded. Humans can therefore; through the medium have, their intentions predicted for faster and easier availability of required information. It also serves to connect people through the similarity binding of their enable through processes. It rectifies and helps in functionality of preferential findings for each specific individual.


Despite the positive outlay of the internet, it has changed the way humans think and brain functionality. Google for example offers enabled mechanisms of facilitating searches and obtaining relevant information at an instant. However, the brain’s capacity is inhibited since the internet shapes the thought process. Attention is lost in spasms while the cognitive ability is limited through short periods. The reliance on internet limits the human capacity of trying to maximize in fact finding. The shortcuts available make the brain shortsighted through perusing and browsing through of information without the attention in detail on relevance. 

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