Term Paper Bibliography (North Star)

Term Paper Bibliography (North Star)

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Term Paper Bibliography (North Star)

Adler, M. K. (2011). British market research organisations & services. London: Lockwood. In this book, Adler recommended that companies conducting research in marketing of clothing lines in Britain should consider the weather. Britain experiences heavy rains hence the best type of clothing lines to invest in are jackets and waterproof shoes. He explains that investing in this type of clothing would be easier to market as compared to summer outfits.

Bank Marketing Association (U.S.). (2009). Building a financial services marketing plan: Working plans for product and segment marketing. Naperville, Ill: Financial Sourcebooks. The sourcebook on building of financial marketing plans describes methods of advertising. In the marketing field, the advertising director has to utilize methods that would generate better results to the company in question. As explained by the Bank Marketing Association, one of the most appropriate methods is through the internet. The book emphasized that this method allows the company to penetrate the target areas. With the rise in internet usage, the population targeted would be large. Advertisements on newspapers are another method that is adequate in advertising. For effective marketing of the product, the association encourages the use of promotion strategies such as coupons and premiums which motivates customers to purchase the product. Offering free products to customers who have purchased larger quantities of the product are examples of the strategies in marketing.

Cohen, S. D., Paul, J. R., & Blecker, R. A. (2013). Fundamentals of U.S. foreign trade policy: Economics, politics, laws, and issues. Boulder, Colo: Westview Press. In shipping of products from one state to another, certain steps have to be followed. In Cohen et al., explanations of relevant steps to be followed have been outlined. The book indicated that before any container or shipment leaves its exporting country, freight inspection has to be carried out. This policy enables companies avoid inconveniences with respective authorities.

Keillor, B. D. (2007). Marketing in the 21st century. Westport, Conn: Praeger. In Keillor’s perspective on marketing, one should direct their focus in producing what the targeted customers prefer. In the case of Britain, clothes that are brightly colored would sell out more than dull colored ones. The book explains to investors interested in marketing clothing products to consider their customers needs.

Luther, W. M. (2011). The marketing plan: How to prepare and implement it. New York: AMACOM. In exportation of products, companies are advised to utilize the Cost, Insurance and Freight (CIF) terms of sale. Luther explains that this term of sale is beneficial to the companies that utilize it. The price quotations using this term includes all the costs incurred in shipping and purchasing products. The customer easily buys the product without experiencing the feeling of catering for added charges.

McNitt, H. A., & United States. (2010). The British market for U.S. clothing exports. Washington, D.C: U.S. Dept. Of Agriculture, Economic Research Service. McNitt in collaboration with the United States explained that Britain has a more advanced monetary system. Britons make use of, cash, credit and debit cards in their transactions. The book explained that for effective marketing, companies have to consider purchasing credit and debit card machines. The book also explains that the British government offer support to this type of investments.

Nykiel, R. A. (2013). Marketing your business: A guide to developing a strategic marketing plan. New York: Best Business Books. In this book, the guidelines in effective marketing have been explained. The author is forthcoming with appropriate methods to be followed in marketing. He identifies the steps as follows; locating the business area, getting information on the products to be sold in relation to the market involved and methods of distributing the product. Legal authorization should also be considered together with the price quotations of the product.

Reynolds, F. (2013). Managing exports: Navigating the complex rules, controls, barriers, and laws. Hoboken, N.J: J. Wiley. The experienced author, Reynolds, unfolds the processes involved in exportation. The book navigates through ways in which a company can avoid getting into trouble with the respective authorities. He identified legal steps such as inspection and freight transportation payments. Companies should also obtain legal papers in order to make any shipments. Research on the marketing plan of North Star Company is complete and the strategies stated would improve the company’s revenue, when implemented.

References

Adler, M. K. (2011). British market research organisations & services. London: Lockwood.

Bank Marketing Association (U.S.). (2009). Building a financial services marketing plan: Working plans for product and segment marketing. Naperville, Ill: Financial Sourcebooks.

Cohen, S. D., Paul, J. R., & Blecker, R. A. (2013). Fundamentals of U.S. foreign trade policy: Economics, politics, laws, and issues. Boulder, Colo: Westview Press.

Keillor, B. D. (2007). Marketing in the 21st century. Westport, Conn: Praeger.

Luther, W. M. (2011). The marketing plan: How to prepare and implement it. New York: AMACOM.

McNitt, H. A., & United States. (2010). The British market for U.S. clothing exports. Washington, D.C: U.S. Dept. Of Agriculture, Economic Research Service.

Nykiel, R. A. (2013). Marketing your business: A guide to developing a strategic marketing plan. New York: Best Business Books.

Reynolds, F. (2013). Managing exports: Navigating the complex rules, controls, barriers, and laws. Hoboken, N.J: J. Wiley.