Team Song and Dance (Team BCDO)

Team Song and Dance (Team BCDO)

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Team Song and Dance (Team BCDO)

Overview of the Organization

Business Career Development Office (BCDO) is an office in Goodman School of Business at Brock University that aims to help students locate jobs of their interest. Additionally, it seeks to provide students with career development programs and guidance to enable them make better and informed decisions both academically and career wise. Further, BCDO offers a platform to employers and recruiters, where they can search for the most talented future business leaders. To equip the students better, BCDO offers students comprehensive career advice, cover letter and resume feedbacks, interview preparation and assistance when it comes to searching for jobs.

Current Issue

Currently, BDCO has only one resource from which it seeks to help Brock University students in locating jobs and managing their careers. This resource is the professional information sessions with representatives at the BCDO where students attend. Although this resource is currently sufficient, BCDO needs to improve its efficiency considering that the representative to students ration is quite low. With increasing students who require its services, it is likely to become insufficient in the future. To improve its efficiency, BCDO is seeking a software application or program that can allow students to manage their communication as well as meetings to develop their management as well as social skills during career search.

Available Solution

As a solution, BCDO is contemplating on whether or not to implement the online software, Fresh Transition. Timely decision is required considering the increasing inefficiency at BDCO while Fresh Transition will close the inefficiency gap caused by low representative to student ratio. If Brock University fails to implement this software before another university does, it might be at a great disadvantage for the BCDO business.  A part from just deciding to implement Fresh Transition, the university has also to consider whether it will need all the features Fresh Transition offers should they choose to implement it. Two options exist where BCDO can take up all the features or take some of them, which it can integrate into its Career Zone. Career Zone is the current system used by BCDO to offer business students help during their career search by connecting them to job boards, interview preparations and resume workshops. The final long-term decision that depends on the success of the implementation is whether to introduce Fresh Transitions as a required business career course.

BCDO considers that there is competition out there on such products. However, it also considers that students will consider their learning institution ideal for providing them with such a product. It might require more to use the services of other competitors considering that such competitors might have a wider client base, which means allowing more personalized services might be hard. Additionally, considering the kind of product under question, BCDO thinks that clients to competitors will be competing for the same resources while the university product will give first priority to their students.

The target market to this product is the students. With the current unemployment rate, students are taking all the important advice they can in order to secure jobs of their choice. With the ratio of representatives to student going down, many students are not getting all the help they might require. The software will allow access to students at the same time and around the clock. The students appreciate online services due to their convenience. Considering students are used to online services, it will be an easy product for them to use. Therefore, the target market would be ready to benefit from such a product. Considering majority are young, they are able to change and adapt to new products faster.