Start a TV Network





Start a TV Network

Starting a new television network involves identifying a specific niche and availing content that can meet the need of that particular segment. For this particular project, a food television channel known as Taking Back Your Kitchen will be created. This particular network will concentrate on catering issues, nutrition matters, culinary skills, as well as kitchen staff. Therefore, most of the participants in the network will be professionals in hotel and restaurant business. The following section describes the core areas of the network and its fundamental facilitators.

Taking Back Your Kitchen will be designed for the average household cook who is interested in making more use of their basic kitchen appliances, space, and skills. This network targets most houses that experience constant problems with finding solutions to their culinary needs, for instance, cooking healthy meals, sampling exotic dishes, and maximizing the oven capacity. It will be hosted by a team of two experienced chefs: a male and a female. This section will be designed to bring a sense of gender parity and attract both male and female kitchen enthusiasts (Auletta 21). The core agenda of the network shall be to expose the audience to a completely new world of creativity and ideas. Television shows containing preparation of meals shall be simple enough to be prepared by any inexperienced cook at home. In this way, the network targets many upcoming cooks, homemakers and other people with culinary needs that have basic cooking skills and resources. They will perceive the opportunity to use ordinary ingredients to make exceptional gourmet meals.

The proposed culinary network, Taking Back Your Kitchen will also target entrepreneurs and investors in the catering and food sector. This sector has massive investment opportunities and the network aims to connect the interested customers with business in the food sector. Therefore, it will have a section where a wide array of kitchen appliances, fittings, accessories, and requirements can be advertised. Specifically, the hosts will be testing and reviewing most of these products to ensure that the viewers get a good picture before they make any purchases. This part of the network targets the business-minded viewers that also double up as food enthusiasts (Auletta 29). It also aims to capture hotel, lodge, club, and restaurant administrators who are interested in purchasing kitchen equipment such as fridges, coffee makers, and blenders.

This strategy is highly successful because of the following qualities. One, it is concerned with an area that is common to all households across the world. Everyone consumes food on a daily basis. Therefore, the demand is practically insatiable. Two, other similar food networks such as the Food Network have employed a similar strategy and emerged as successful networks. Lastly, by introducing a segment for shopping that targets investors and other business people, the television network shall move past the conventional food networks into a vital consumer information portal. Previous network startups in this line have had a high rate of success mainly because of the above benefits. However, the field is still largely unexplored and this allows the smooth entry of new players (Auletta 34).

In conclusion, the network Taking Back Your Kitchen is designed for the whole family. In particular, kitchen staff and administrators stand to benefit greatly from its wide variety of shows. The network is designed to have enough allocations for advertisements and endorsements that will generate surplus revenue apart form the pay TV proceeds. With the current popularity of social media, Taking Back Your Kitchen can take advantage of the platforms to maximize their subscribers. Alternatives such as Twitter, Facebook, and You Tube are very useful in increasing the popularity of an upcoming television network (Chalaby 18).


Works Cited

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Auletta, Ken. Three Blind Mice: How the TV Networks Lost Their Way. New York: Vintage Books, 2013. Print.

Chalaby, Jean K. Transnational Television in Europe: Reconfiguring Global Communications Networks. London: I.B. Tauris, 2009. Print.

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