Social Media Marketing
Social Media Marketing
Social Media Marketing
The marketing aspect of business has experienced rapid and revolutionary changes in the contemporary world. Social media marketing provides a crucial component of the changes in the marketing platform. This marketing strategy makes extensive use of social media sites to attract the attention of consumers. It also involves the practice of increasing website traffic and awareness through various social media sites. The increase in the use of social media sites has provided an avenue for marketers to tap into their growing consumer base. Some of the most widely used social media sites are Facebook and Twitter.
Social media is essential for the contemporary business world. Individuals interact and build relationships through social networking websites. Therefore, organizations can use these platforms to interact with their consumers. Users are extensively involved with the organization making their interactions highly personal. This instills a sense of loyalty among followers and various potential clients. Therefore, companies are assured of a steady market base. The networking sites also allow individuals to post and rewrite comments (Solomon & Tuten, 2012). This feedback and repetitive messaging enables all users to view the messages and reach a large number of people. The website traffic also increases the awareness of the products of the company. The constant connection among individuals to the social sites allows companies to update and remind followers about new products in the market. It is therefore, a vital avenue for the introduction of new products in the market. Consequently, social networking sites provide exposure for the businesses.
There exists a wide array of techniques to promote businesses through social media. Product promotion can be undertaken with brand related engagements by consumers online. This involves the use of consumers to market the company products. For instance, a consumer can upload a photo in which he or she is using the company product. The company can also engage in the use of eWOM or electronic word of mouth. Product promotion is undertaken via interactions among consumers through electronic recommendations and appraisals. Positive reviews among consumers increase the reputation of the product. Network sites such as Twitter and Facebook can also be used to provide consumer information on the likes and dislikes among consumers. This technique is essential towards creating a target audience in order to advertise accordingly. In addition, market research is undertaken through these network sites in order to provide the scope for marketing.
Apart from social media marketing, there exist other methods of online marketing. Internet article marketing is undertaken for the promotion of an author’s expertise with respect to products, services and market via online article directories. Excellent webpage ranks for article directories receive numerous site visitors. Consequently, they are perceived to be authority sites by the search engines and lead to high traffic. Business organizations maximize on the outcome of the article advertising campaign through the submission of articles to article directories (Schumann, 2007). The use of article spinning ensures that it acquires numerous site visitors from various directories. Therefore, the article leverages traffic for the company’s site. A company can also promote its site through guest posting and writing unique and exceptional content.
In conclusion, despite the existence of numerous strategies of marketing, social media is growing to become the leading strategy. It is replacing print and television advertising to become a leader in the marketing arena. It provides many advantages such as reaching a broader global market, low cost payment options and quick distribution of information. It also has risks such as the rapid spread of falsified or wrong information. In order to maximize on the benefits of social media marketing, organizations should use different but appropriate social media.
Schumann, D. W. (2007). Internet advertising: Theory and research. Mahwah, NJ: Erlbaum.
Solomon, M. R., & Tuten, T. L. (2012). Social media marketing. Upper Saddle River: Prentice Hall.
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