Sales Promotion Strategies





Sales Promotion Strategies

Three forms of sales promotion strategies are commonly used to encourage purchases. The first tactic comprises a push promotion strategy. The respective tactic exploits the sales force of an organization as well as its trade marketing activities. The exploitation of both dimensions allows the strategy to establish clientele demand for a respective product or commodity. Additionally, the push promotional approach involves persuading trade liaisons to thrust the commodity via distribution channels towards the client (Ogden 27). This will usually take place in terms of campaigns such as advertisements and personal selling. The organization markets the product via a reseller. In turn, the distributor engages in the promotion of the respective good to the consumer or another reseller. Simply, the producer markets the commodity to wholesalers, who take part in the promotion of the product to the retailers. In the end, the retailers handle the promotion of the good to the clients. A fair illustration of the push strategy involves the sale of cell phones in which corporate producers such as Nokia market their commodities through retailers such as the Car Phone Warehouse. A pull approach, on the other hand, usually tries to coax the client into ‘pulling’ the commodity from the producer via a marketing channel. It is commonly used if distributors express the unwillingness to bear a commodity since it attains as many customers as possible and influences them to reach out towards retail outlets (Ogden 42). For instance, the considerable advertising, and marketing of toys on television by BBC and the toy manufacturer, Fisher-Price is a good example of a pull approach. The last tactic comprises a combined approach that incorporates both push and pull strategies. In this case, car dealers are a fair example of the strategy since they tend to utilize both strategies’ incentives such as dealer inducements and cash-back giveaways.






















Ogden, James R. Developing a Creative and Innovative Integrated Marketing Communications Plan: A Working Model. Upper Saddle River: Prentice Hall, 2008. Print.

Calculate your order
275 words
Total price: $0.00

Top-quality papers guaranteed


100% original papers

We sell only unique pieces of writing completed according to your demands.


Confidential service

We use security encryption to keep your personal data protected.


Money-back guarantee

We can give your money back if something goes wrong with your order.

Enjoy the free features we offer to everyone

  1. Title page

    Get a free title page formatted according to the specifics of your particular style.

  2. Custom formatting

    Request us to use APA, MLA, Harvard, Chicago, or any other style for your essay.

  3. Bibliography page

    Don’t pay extra for a list of references that perfectly fits your academic needs.

  4. 24/7 support assistance

    Ask us a question anytime you need to—we don’t charge extra for supporting you!

Calculate how much your essay costs

Type of paper
Academic level
550 words

How to place an order

  • Choose the number of pages, your academic level, and deadline
  • Push the orange button
  • Give instructions for your paper
  • Pay with PayPal or a credit card
  • Track the progress of your order
  • Approve and enjoy your custom paper

Ask experts to write you a cheap essay of excellent quality

Place an order