Response Paper





Response Paper

The organization was effective in utilization of the persuasion theory in education the public over the importance of immunization. In addition, it provided the entity with a means of developing appropriate and relevant messages, which would readily influence the decisions of the target audience upon understanding the necessity of immunization in the community settings. Based on the persuasion theory, information conveyed to the audience plays the primary role in enabling them to understand the alternative decisions and outcomes of each respective choice made.

By using the media, program partners and physicians, the entity was able to achieve its anticipated goals and objectives of increasing the number of immunizations within the identified community setting (The Franklin County Hospital Council 2). Additionally, these provided the identified stakeholders namely the physicians, program partners, and media with a sense of shared responsibility in enabling an increase in the number of immunizations in Ohio. The utilization of a strategic public relations approach that was reliant on external and internal management of public relations activities ensured adequacy and effectiveness in coordination of the public relations program.

The use of quantitative research enabled an overview of the incidence of lack of immunizations in Ohio. The research was effective in illustrating the prevalence of lack of immunizations and the possible implications this would have for communities in Ohio (The Franklin County Hospital Council 2). Moreover, the utilization of numerous stakeholders can be termed as ethical, given that the primary intention was to eliminate the risks of spread of a variety of diseases presumed controlled. The planning, research conducted, evaluation, and communication with all potential and necessary stakeholders was efficacious in enabling the achievement of set out goals and objectives of immunization of children in Ohio.


Works Cited

The Franklin County Hospital Council. A Shot of Success: Public Relations Drives Solution to Community Immunization Problem. New York: Public Relations Society of America, 2004. Print.

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