Public Relations

 

 

Public Relations

 

 

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Public Relations

Introduction

Street Food Australia is a street food company introducing a new fast food bicycle delivery and selling service within the towns and suburban areas of Australia. The company plans to offer fast food delivery and selling services to people wherever they are. The company promotes convenience as well as affordability by bringing the food where the people are. Street Food Australia aims at providing not only fast and convenient food selling services, but also providing unique exotic food to lovers of exotic cuisines. The company will engage a number of staff with experience in preparing exotic foods.

The client portfolio’s below aim at informing various clients of the services offered by the company. Each portfolio focuses on a distinct set of clients with different tastes and preferences. According to Sandra Oliver (2010), every public relations strategy must be a means to a certain end. Street Food Australia plans the public relations to create a greater awareness among its prospective clients on the new business. The end, therefore, is to gain some market share of the food delivery business. Using public communication methods to pass a message involves identifying the audience and their preferences (Newman, 2001)

1.

Media Release

Street Food Australia the New Fast Food Delivery Option

Street Food Australia offers the tastiest finger-licking exotic food in the whole of Australia. Forget about the food and the efficiency of our delivery system will amaze you. Our use of bikes to make deliveries within towns in Australia ensures that we always deliver on time, by avoiding traffic jams and traversing the farthest corners of Australia to provide the best delivery services. If you claim to love exotic foods as you say and would like fast delivery services then look no further than Street Food Australia, the home of fast and efficient service provision. There is a wide range of exotic cuisines and delectable to choose. Street food offers a series of dinner, desert and fast food options for people from all over the world. In addition, the experienced staff, the cooks, waiters and servers are equipped to provide the best service in the entire country. Their superb culinary skills will leave you craving for more. With our efficient services, ordering exotic foods will just be a phone call or a bicycle ride away. Try the best cuisine and delectable from Street Food Australia and enjoy the amazing efficiency of our services and the quality of our food.

Tweet

            Street Food Australia offers the best and most efficient delivery of exotic foods across Australia.

Blog

Efficiency, Quality and Innovation, is New Food Delivery Service’s Mantra

There is a new food delivery service in Australia. The new food store relies on the performance of its staff and the efficiency of its functions to provide the best services for the customer. Street Food Australia provides door-to-door delivery services of exotic foods using bicycles. You cannot afford to miss the opportunity of experiencing a wide range of services, foods and unique features of this new food delivery system. This new service provider promises fast delivery of fast foods and whole cuisines to customer’s doorsteps. All you need is to make your order and everything you need, fully prepared, and of the best quality will be delivered to your doorstep. Street Food Australia offers the best food delivery service you can ever imagine. The fast service and the focus of the customer will provide you with the best food delivery experience in Australia.

The above portfolios target a young population. The newsletter for instance targets the youthful market. The youth like persuasive language coated with niceties thus the use of several words meant to promote the values of the food company among the youth. The blog targets a wide range of internet users. Since the internet has quite a variety of distinct users across different age groups. Thus, the blog does not use any specific language to lure a specific age group of customers. The tweet, on the other hand, targets the large number of twitter users and techno-savvy individual who use the internet. Most internet users are either the youth or middle-aged individuals with a distinct electronic language akin to the one used in the tweet. In this case, the key message about the speed and convenience of the services delivered by Street Food is conveyed in a concise manner. In the first portfolio, the focus is on the key message of speed and convenience of service. Each portfolio conveys the key message as identified.

Portfolio 2

Brochure

Outer Pages

Exotic and Fast

Street Food Offers Exotic dishes from the Following countries:

China, Japan etc.

You do not have to come to the store for your lunch or dinner. Just wait for a street Food Bicycle around the corner

Inner Pages

            We offer cheap prices for our food and we deliver them hot and packed. You cannot doubt the quality of the service we provide.

This is the best service you can ever experience in Australia. You can never regret the services we offer. There is wide range of food from all foreign countries.

This portfolio targets all kinds of customers, the information contained in the brochure is meant for people of all ages. The brochure contains very simple language hence it can be read by young and old alike. The stylishness of the brochure makes it appealing to all customers. The brochure passes the key message of speed, convenience and exotic food. This can be seen from its insistence on quality and convenience.

Portfolio 3

            Newsletter Article

Street Food Australia’s New Bicycle Sales: Speed and Convenience

Ever heard of bicycle fast food outlets? Street Food Australia has revolutionized the fast food and food selling industry by developing a new food selling system that involves the use of mobile bicycles moving around Australian suburbs. The new service delivery system hopes to speed the availability of food to people who cannot access fast food outlets or those who are too busy to go for food in restaurants. Street Food aims at combining the benefits of quality services, speed and convenience. Therefore, the next time you think of taking fast food and the mall or the café is a mile away look out for the Street Food Australia bicycles and grab something for lunch. You never know, the experience might save you some time and the long walk to the café. Street Food promises an array of exotic foods for all lovers of exotic cuisine and fast food. Salvation for the lovers of fast food beckons in the form of bicycle deliveries. This represents by far the most significant and interesting innovation in the provision of food services. Look out for the new services and brace yourselves for a new beginning in the provision of food services.

This portfolio targets readers of newsletters. Such customers are avid readers of newsletters and other publications and other publications. This portfolio targets this population by providing a detailed and accurate view of the new service Street Food intends to provide to fast food customers. Since newsletters are professional publications on a topic or a field the article is addressed at people who have a certain level of interest in the food service industry. The key message in this portfolio concerns the sophistication and revolution brought about by the company in the food delivery and production industry. The newsletter highlights the uniqueness of the service being provided.

Portfolio 4

            Speech

            Good afternoon ladies and gentlemen. I believe the moment we have been anticipating for the entire month is here with us today. I stand in front of you privileged and yet humbled to announce the launch of a new beginning in the food service provision industry. As you might have known, there have been speculations on the launch of a new product in our realm. As a company, we have always strived to improve service delivery in the industry and offered diverse ways to satisfy our customers. These efforts have not always been in vain and among the different product we have introduced are varieties of innovative and revolutionizing products. In this respect therefore, and in the true values of the company’s founders I announce the launch of the bicycle food-delivery services. This is a unique piece of service never again witnessed in this industry and represents a new beginning in the provision of speedy and convenient services in this industry. I hope this will open up the industry for more innovations that will improve services to customers. Thank you.

The speech targets an audience of professionals and stakeholders in the food service industry. It is an address announcing the launch of Street Foods new bicycle service. Since it is professional and probably taking place in front of a collection of industry professionals and stakeholders, the language is formal and reserved. Such a language appeals to professionals and those used to the industry. The key message in this speech is the convenience and speed provided by the new service as can be seen in the speakers address in the second last paragraph. The speaker cites the “speediness and convenience” of the bicycle services.

Portfolio 5

            Media Release

Street Food Offers New Exotic Dishes Fast and Conveniently

Street Food known for its efficient delivery of food services has recently launched a bicycle delivery service dealing mainly with exotic dishes. The service provides customers with a wide array of foreign foods from the remotest regions in the world to the nearest ones. This service is made possible by the experience of our qualified staff. One can choose from Native Australian food, African, Asian and American diets. Our cooks have a wide scope of experience in the industry and our prices are very affordable. Street Food Australia combines excellent service, value and convenience to provide you with the best service at an affordable price. Your orders shall be promptly addressed and delivered within the required time. The first service combined with the delectable dishes makes it a fascinating experience. Street Foods’ new strategy is unparalleled in the Australian market and provides a completely new experience to the consumers of fast foods. This strategy will make things easier for those who rely on fast foods for their lunch or dinner. It will ensure the customer gets the best in quality food and in a time saving manner.

Tweet

Street Food Aust has launched a fast and convenient exotic dishes service..talk of lunch from a bicycle. LOL

Blog

Street Food Unveils Chic, Fast service for their Exotic Snack Points

You have probably heard about the launch of street foods fast exotic service food delivery. It comes with bicycles, speed and a wonderful culinary delight. With this new service, fast food has lived up to its definition. Even though it is not necessarily fast food, the food provided is fast in that bicycles will be roaming around suburbs and towns selling the exotic dishes. You have probably also heard of exotic cuisine, the kinds provided in Chinese, Japanese and even African restaurants. Street Food has made it easier for you. You do not have to go personally to the restaurants abut can wait for the bicycles to appear around the corner to purchase and have your lunch at the convenience of the office. It just that simple, hassle-free delivery and simple service with the best quality exotic dishes in town. Get yourself that burger now!

The fifth portfolio targets an audience of young and middle class customers as well as the working class. The Media release for example, targets the middle class consumers of exotic cuisine. The language used and the insistence on such attributes of the service such as “convenience, speed and affordability” which are identified with the middle class make it appealing to the audience. The tweet on the other hand targets a youthful audience. It uses a wording system predominantly identified with the youth. The truncation of words to suit the tweeting system as used in the tweet above is a concept that can be identified with the youth. The blog on the other hand targets the middle class and the youth combined. For instance, the use of the free wording and non-formal language justifies this notion. This portfolio’s key message is the exotic food provided by the company. All the messages pass the information of the quality exotic food provided by the company.

 

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