Dr. Cook’s No Youth Left Behind organization is a noble idea of inspiring community members to contribute towards improving the living conditions of other members of the society, especially the vulnerable ones. It is evident that his business plan is broad. It is also well thought out. However, the activities require several personnel to carry out the different tasks. Accordingly, the slow response from members of the public can be attributed to a lack of awareness about the program. Therefore, it is imperative that NYLB embraces the use of the internet, especially social media networks to secure the services of various volunteers. Having a wider reach as well as enormous appeal to the youth demographic, this approach promises to be the fastest way of reaching young volunteers using a borderless forum they understand and subscribe.

The organization’s launch of a social network group account where users can exchange ideas about various developmental projects and the ways to tackle the problems faced by them creates an online presence that would offer the ICARE initiative constant brand recognition for internet users through the popular Facebook and Instagram accounts. As an obscure organization with minimal funding, these social media sites would offer visibility at low costs since most users have personal accounts. They would be reminded about its activities aimed at mentoring the youth as well as the underprivileged members of the society (Funk, 2011). As such, it would make NYLB more accessible and familiar to many people hence enhancing inquisitiveness for participation. Both regular and new contributors would be able to keep abreast of the latest developments regardless of their locations thus maintaining its relevance over along period. Similarly, such a platform easily offers instant feedback from the intended audience about the success or failure of different initiatives. As the online portal would be equipped with a responses section, an analysis of the comments posted by the youth can be done quickly and every project’s viability determined in order to expand popular initiatives as well as reduce unpopular ones. In an era of dynamism, such a method would save a lot of time and effort hence helping to launch services tailor-made to suit the needs of the youth within Sacramento such as violence prevention programs and business management skills.

Similarly, updating of the current website and an emphasis laid on pictorial spreads to enhance its aesthetic beauty would lead to the display of many photographs and videos. That would make the site appealing thereby attracting more online users. In fact, these additives should be thematic in order to stir more interest thereby preventing people from overlooking the organization’s web pages or links. By so doing, visitors to the site are offered an opportunity to convert by visiting it and exploring the projects undertaken by the firm thereby gaining interest in joining others to make their community a better place. Accordingly, the photographs would evoke reactions from users hence allowing them to spend more time on the site and possibly pledge to volunteer after viewing the progress made and the target needed for achievement. Likewise, the use of social media would herald the development of useful relationships besides those geared towards helping the needy (Hayes, 2013). For instance, inclusion of campus job links for various students would be helpful in helping them secure an education thereby improving literacy levels. However, it would also signal the beginning of recruitment initiatives in which successful applicants would be willing to influence their friends and neighbors on the value of joining the NYLB program by using their successful connection to a college education through Dr Cook’s website as evidence. In most instances, such actions would be viewed as noble and more volunteers would be integrated into the program whilst advancing their educational standards. In fact, this could lead to their presentation as mentors upon completion of college through their own volition thereby helping to shore up the staff population.

Furthermore, the use of social media helps to enhance confidence levels between the organization and the volunteers due to the regular interaction. As popular media accounts, Facebook and Instagram are frequented by users during the day and night. Therefore, having a specialist to focus on updating and checking the site regularly would encourage users to trust the firm due to the high level of transparency exposed. By sending questions and receiving answers, more people would be comfortable working for the program because they would feel valued and appreciated. In particular, they would be armed with enough information about NYLB that it would spur them to participate in its outreach programs wherever they may be located. In addition, this platform offers an increase in traffic, which is vital in the collection and distribution of information. The meager budget raised by Dr. Cook cannot sustain the organization for long hence reduction of costs is a priority. Consequently, the posting of information on popular social websites would encourage more people to make online visits to its site thereby increasing the potential volunteer pool. In particular, its easy access from any location would simplify the acquisition of relevant material about the state of its various departments hence providing an opportunity for many individuals to participate in the transformation of the youth population in Sacramento (Funk, 2011). In most cases, the targeted audience uses mobile phones and that would aid in tracking the projects hence facilitating the need for signing up as volunteers. An active website would thus help to retain such people since they would be able to monitor their progress. Moreover, the use of a revamped social media network would be appealing to online users since it offers them an opportunity to be influential within the community. Users would be cognizant of the fact that they could make a positive influence by gaining publicity from their inclusion in NYLB programs hence would not resist such an allure. In fact, many of them would be willing to join Dr. Cook’s organization in order to gain social capital. Additionally, it would also provide users with convenience whereby they could access updated information about the organization from anywhere while they too could identify an area of interest to help in a nearby jurisdiction. By examining the opportunities available to provide aid to needy individuals based on the user’s location at any time, the volunteer drive would receive a boost from many people since the online portal would offer sufficient information to sustain different operations. In fact, a revamp and integration of the social marketing campaign would help to enhance a humane nature while facilitating the aspirational objectives of the NYLB initiative thereby arousing empathy among the users for their support. The messages would appear to be personalized hence persuasive enough to convince users to sign up for the volunteer work.









Funk, Tom. 2011. Social Media Playbook for business reaching your online community with Twitter, Facebook, Linkedin, and more. Santa Barbara, Calif: Praeger

Hayes, Patrick. 2013. The Benefits and Challenges of Leveraging Social Media Recruitment Practices. Munich: GRIN Verlag.

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