Integrated Marketing Communications System – PEI Mortgage Guy

This project is for an integrated marketing communications course, some knowledge on the topic will be necessary for excellent execution. So the purpose behind this project would be to evaluate PEI Mortgage guy’s current Integrated marketing communications activity (Info available at marketing brief) and to create a new IMC system with quantifiable, measurable, objectives (Example available at marketing brief). I attached the layout of the paper, one that can be tailored due to this business’s nature. Creating a measurable, feesible integrated marketing communication plan would be the ultimate goal. Recommendations based on analyzing PEI Mortgage guy’s current standing, What better they can do incorporated into a quantifiable and measurable action plan. I provided all information available to me on this business, you may be required to dig a little deeper into the business’s nature here in Prince Edward Island, and take a look at his website for insight on fixed possible. I trust your judgement to add information that was neglected from what I had shared with you. I expect all sections to be filled with care please, if the info was not available, and you were unable to obtain it through the internet, please contact me, and I will provide you with the needed information. On a last note, You can read through my draft and will get the rhythm of my humble writing. Please be consistent with that level and tone of writing. (MOST IMPORTANT) This professor marked lots of previous work for myself; a paper with a different tone and different style of writing will be utterly useless. The paper is originally supposed to be 5000 words. With what i wrote already, and my paragraphs in the marketing brief that can be utilized. Id be covering around 1750 words. You can leave a few words out in the recommendation section or intro (intro is kind of done). Either way. Please let me know of any minor details or decisions you wish to make. I’ll be your guide.