Integrated Marketing Communications System – PEI Mortgage Guy
This project is for an integrated marketing communications course, some
knowledge on the topic will be necessary for excellent execution. So the
purpose behind this project would be to evaluate PEI Mortgage guy’s
current Integrated marketing communications activity (Info available at
marketing brief) and to create a new IMC system with quantifiable,
measurable, objectives (Example available at marketing brief). I
attached the layout of the paper, one that can be tailored due to this
business’s nature. Creating a measurable, feesible integrated marketing
communication plan would be the ultimate goal. Recommendations based on
analyzing PEI Mortgage guy’s current standing, What better they can do
incorporated into a quantifiable and measurable action plan. I provided
all information available to me on this business, you may be required to
dig a little deeper into the business’s nature here in Prince Edward
Island, and take a look at his website for insight on fixed possible. I
trust your judgement to add information that was neglected from what I
had shared with you. I expect all sections to be filled with care
please, if the info was not available, and you were unable to obtain it
through the internet, please contact me, and I will provide you with the
needed information. On a last note, You can read through my draft and
will get the rhythm of my humble writing. Please be consistent with that
level and tone of writing. (MOST IMPORTANT) This professor marked lots
of previous work for myself; a paper with a different tone and different
style of writing will be utterly useless. The paper is originally
supposed to be 5000 words. With what i wrote already, and my paragraphs
in the marketing brief that can be utilized. Id be covering around 1750
words. You can leave a few words out in the recommendation section or
intro (intro is kind of done). Either way. Please let me know of any
minor details or decisions you wish to make. I’ll be your guide.
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