Hyundai Case





Hyundai Case


  • The central issues facing the Hyundai automobile industry in China is that there is competition from new entrants in the market, and the existing well-established companies that offer similar if not better products.


  • The competition in well-established companies is often unbeatable because it has time to develop quality and a strong customer base over time. The products from Hyundai, for this reason, lack the recognition as worthy automobiles and are considered as inferior products.
  • The evolution of technology has led to the advancement of many companies. Consequently, more companies can manufacture vehicles and related items in the industry. This leads to the creation of competition on companies such as the Hyundai case because there are more varieties to choose from hence may be taken as substitutes and so on.
  • Doing business in new markets adds more difficulties in enabling the continuity of this company because it becomes hard to create a new customer base from an already existing one.


  • The improved designs and quality of Hyundai remain unappreciated and hence various steps can be taken towards improving the reputation and the market for the products. This may involve the ability to mitigate private issues that might be discrete to reduce the media attention and bad image.
  • In addition to the improved quality of the products, the transfer of assemblies from Korea to other alternative countries like America may be vital because the change from Korea to a much more superior economy makes the products slightly more recognizable than before.
  • Hyundai can further improve the market for its products by establishing partnerships perhaps with other automobile companies to create an association with what other people find acceptable
  • Instead of regularly showing off new improvements, the focus should be made on creating more awareness to improve the market and people’s perspectives on the products they have to offer.


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