H&M situational analysis
the paper should include 1.describe situational analysis of H&M, SWOT analysis, who are their customers today and future, what’s its competitive advantage 2. predict what is H&M going on in 3~5 years and what’s the industry going on(trend) , who are the new entrants of the industry, how the industry will be affected by new entrants 3.compare to two competitors:ZARA and Uniqlo in fast fashion industry, How H&M differentiate themselves other players, predict which one will win in the industry 5 years later
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