Heart of Borneo

Heart of Borneo




Heart of Borneo

Investing in people is one of the major guiding principles of the Heart of Borneo initiative. This is because the World Wildlife Fund, being one of its top most supporters and shareholders, has a mission to generate further interest in biodiversity. In the long run, it is of immense returns in terms of goods and services and subsequently sustainable development of the environment. The question on how to spread the message of environmental sustainability without stirring disinterest in the initiative however troubles this project (Jakarta, 2005). Nevertheless, taking into consideration the main stakeholders being the decision makers across the world, the private sector, and the public, there are certain expectations that should be met.

First, the government is responsible for the reforming of the economic framework to the extent that it sustains services centered on the ecosystem as well as upholding the values of good and equitable governance. In addition, being the head of all financial regulations, there is a considerable responsibility placed on the government on the need to account for national capital. This is of course essential for transparency even to the world Wildlife Fund (WWF). The House of Borneo project, therefore, can follow the footsteps of other initiatives and appeal to the governments of various nations by preparing capital indicators that are uncomplicated and show the potential of achieving realistic targets (O’Hanlon, 2005). In addition, a detailed description on how the preservation of the species can bring good revenue is essential because it grabs the attention of the government, especially one that wishes to improve its economy. With this done then there will be acquired knowledge that a better economy for one country means one as good as the other one, which could rally the support and participation of numerous nations.

The Private Sector has great if not equal need for proper communication on this initiative. This is because there are a variety of business ventures that operate hand in hand with the heart of Borneo that may choose to support the gradual transition to a green-economy nation. The private sector, being vast and well connected, has been known to generate platforms that could address risk and advocate green business operations to other sectors. These could in turn create a joint venture with like-minded NGOs. This could then help foster awareness of the concept of environmental sustainability and in the process, the functioning of the heart of Borneo project.

The public is, however, the greatest shareholder of all in this context of promoting conservation and environmental sustainability. This is because the stimulating of teamwork is a great resource as the international community can share methods that are efficient in their respective countries for the purposes of effective methodological and monetary contributions. In addition, due to technological evolution, there are various means of communications to the public where knowledge can be shared with a vast audience: such as, the internet, telephone applications and other means that capitalize on speed and vast outreach (Wadley, 2005). This creates the best way to improve participation and raise awareness that  ensure that The Heart of Borneo’s entire shareholding is aware of the benefits that people can derive from good health and sustainable economy.

Overall, good communication is necessary because there is a need for understanding and reinforcement of the mentality that there is indeed compatibility between having a stable economy and preservation of wildlife on top of water and wildlife. Eventually, the efforts of initiatives such as the Heart of Borneo will be recognized and perhaps upheld in the coming generations.



O’Hanlon, R. (2005). Into the heart of Borneo. New York: Random House.

Heart of Borneo, Three Countries, One Conservation Vision Workshop. (2005). Heart of Borneo: Three countries, one conservation vision: proceedings “Heart of Borneo, Three Countries, One Conservation Vision” Workshop, Brunei Darussalam, 5th-6th April 2005. Jakarta: The Nature Conservancy.

Wadley, R. L., & Wadley, R. L. (2005). Histories of the Borneo environment. Leiden: KITLV Press.

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