Discussion 6-2





Discussion 6-2

The globalized setting of the world that people occupy has posed a considerable effect on the way businesses and enterprises endorse and promote their products and services. In fact, because of the advancement of technology, which has managed to connect different persons and societies across the globe, processes such as advertising have become more innovative and creative by exploiting the opportunities provided by these modifications (Kelley and Jugenheimer 30). In fact, organizations that compete in the contemporary environment have engaged in different strategies aimed at increasing their market share, particularly with regard to the promotion of their products and services.

One distinct trend involves the implementation of investment especially in advertising media by large organizations. For instance, Veronis Suhler Stevenson (VSS) has utilized some of its financial resources to invest in Connexion Point, LLC, which operates as one of the leading providers of tech-enabled services within the healthcare sector (“VSS Invests in Connexion Point, LLC para. 1). Accordingly, the firm specializes in interactive lifecycle services for the vast healthcare industry (“VSS Invests in Connexion Point, LLC” para. 1). The investment in forms of technology-enabled services is a trend that has become rather strategic in terms of advertising media. Interestingly, investment in the trend will affect media planners considerably in the next 1-5 years due to the increasing popularity of technology especially in the field of marketing and promotion. In fact, media planners may resort to the implementation of superior technology to attract investment from private investment organizations hence increasing their value and competitive edge (Kelley and Jugenheimer 86). Media that are losing audiences are assumed as examples for contemporary organizations involved in future media plans. As illustrated, future media planners focus on adopting strategies that facilitate the retention of their audiences (Kelley and Jugenheimer 121).


Works Cited

“VSS Invests in Connexion Point, LLC.” VSS: Partners in Growth, 18 Oct. 2016, http://www.vss.com/NewsDetails.aspx?ID=319. Accessed 23 Nov. 2016.

Kelley, Larry D, and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. M. E. Sharpe, 2011.

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