Customer Bad News Letter





Customer Bad News Letter


3700 W.Juneau Avenue

Milwaukee, WI 53208


September 24, 2013

Mr. Dix Pete

30 Estes Court

Waterford, MI 48327

Dear Mr. Pete:

I am the internal communications officer at the Harley –Davison Motorcycle Company. On behalf of the company, I deeply apologize for the inconveniences you encountered with our product. It is with deep sorrow that the dealers who checked out your bike did not meet your requirements. However, the company is not pleased with your constant negative comments about the company on the web. The company is also unable to repay you the full price refund for the 2013 CVO Road King motorcycle that you had bought in November 2012.

The company fully understands your worries and regrets but it will not be able to repay you back the full price because of certain reasons. According to the Michigan Auto Lemon laws, only vehicles that are privately owned are catered for. In your case, the motorcycle is not covered by this law hence disqualifies your pleas. Since your motorcycle is sill under warranty, I took the initiative and introduced you to Mr. Vroman who owns the Motor City Harley-Davidson in Farmington Hills. He did a free inspected your bike and found out that it is running as per its specifications.

It may seem that the motorcycle you bought does not fit your aspirations. The model you chose may not have the speed and features that you had anticipated. The Harley-Davison Motorcycle Company has heard your plea and we apologies for the terrible scenario. It is advisable if you could get the new models that have been launched by the company.

This new model line-up is more reliable and their starting price is only $29, 999. Although the company is not known for their speed and fuel consumption, I can guarantee you that the bikes are of high quality. Their signature locomotive roar, a comfortable and stylish laid-back riding mode and the retro appeal are the thrilling features that you cannot miss this new model line-up. The company looks forward to continuous business of the new sales.





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