The article on media consumption preferences shows a distinct divide between race, level of education, and socio-economic classes. Education indicated a growth in appetite for media derivatives especially with variety and time constraints. An added remark was established towards participation in other activities. Race is the dominant variable in media preferences among people. As delivered by the study on African American teenagers, their embodiment of white sub-culture becomes prevalent at higher level with age. They acquire the motivational and technical adequacy aspects to perform different roles in their lives as evidenced by utilizing the media. The socioeconomic classes distinguished different levels of media consumption, depending on the time available and surrounding cultures. The article then analyses the different hypotheses fronted by the researchers, as well as the analytical methods used, inferred statistics and overall relevance on communications. At the conclusion, theory of market inefficiency is explained in order to show the rate differences as facilitated by the three variables of race, income, and education.

            I chose the article on communication as it affects the lives of every individual, despite the background differences. Communication enables the transfer of ideas and propels understanding among individuals. From the analysis of the article, the three variables of race, income, and education are responsible for the media preferences among people. The time and consumption levels input to utilizing media is thus shaped by the respective cultures, surrounding of the different people. I also learnt that different people could change on their preferences, depending on the kind of influence they get as time progresses. In addition, media has the power to enable a change of culture, preference, and utilization habits on people, especially if access is achieved.

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