Business Marketing





Business Marketing

Question 1

The American agricultural industry should consider expanding their export capacity to Canada. This is especially in the sub sector of red meat. Canada’s hotel business is vast thus increasing the demand for this product. Furthermore, the population in this nation is high, and for this reason, the government requires additional products from foreign countries. These two countries also signed an agreement in 1998 that allowed them to trade with each other in duty-free terms (Pride and Ferrell 101). Owing to these facts, stakeholders in the America’s agricultural industry should enlarge their export capacity in the red meat business.

Question 2

From the facts in the CIA’s World Fact Book, it is evident that Nigeria should utilize the export opportunities in Spain in terms of petroleum products. The product, which is a natural resource in Nigeria, could tap a lot of revenue for the government. Currently, it provides 20% GDP, 95% foreign exchange returns, and 65% financial plan income (Pride and Ferrell 56). However, the country needs to resolve the conflicts in the country arising from the poor distribution of this resource’s returns in order to succeed in these export activities. With the demand for petroleum products in Spain being vast, the product’s export will certainly be an accomplishment.

Question 3

RED’s success is because of proper marketing strategies. For example, they used Oprah to market their product. Because of her popularity, many of her followers bought the T-shirt. Use of the internet enabled them reach several individuals, thus its significant achievements. Furthermore, they used their product to campaign for HIV/AIDS awareness. The integration of this noble task in their operations made people purchase their products. Moreover, it has influenced consumer marketing. More companies have embraced the concept that ensures that the product not only benefits the manufacturer but also instigates a significant change in the society. Other companies that have created products for charitable trusts include Apple, which produced iPod Nano, and Motorola, which created the red Motorazr phone. Although social-cause marketing has become a successful venture, the marketers of these products need to formulate strategies that will retain their client levels. For instance, the Gap T-shirt may reduce its popularity after a few years since most people will have bought it. Therefore, Gap needs to produce new products that will help it maintain its status.

Question 4

Marketing of consumer products such as cement would be more profitable as a B-to-B product as opposed to B-to-C. This is because the percentage that other construction companies would purchase is higher than that of individual clients (Pride and Ferrell 75). To accomplish this transition, the marketers have to focus on the quality of their advertisement. This is in relation to appropriate medium, content, and benefits. The adverts should attract construction businesses through reasonable prices and quality products. For this reason, the marketers of B-to-C products should focus their promotion to the right channels.

Question 5

Most B2B companies have chosen the internet as the most appropriate means for their marketing activities. Through specialized links such as Facebook, they are able to specialize on their target market (Pride and Ferrell 90). Moreover, they are using their technology personnel to create a brand name. This has made the customers get products molded to their specifications. Because of these trends, it is likely that offline communication will significantly reduce in the near future. The internet services are turning up to be more convenient and efficient. This may cause most customers to abandon offline purchasing because of its complexities.

Question 6

There are many recyclable products in the environment that can benefit individuals. However, for this to happen, the stakeholders have to embrace appropriate marketing tactics. In a typical scenario, many vendors of these commodities depend on a single business as their buyer. As a result, the suppliers may focus on promotion activities in an attempt to benefit from the trade. The products involved may include used plastic bottles, and polythene paper bags.

Question 7

In this business of recyclable products, dealing with a business organization will provide better returns compared to individuals. This offers several alliances with other stakeholders. For example, a supplier of used plastic bags may collaborate with an established artist who makes costume jewelry from these products. This will see both parties benefit from this agreement. As a way of strengthening the relationship, the supplier may choose to transport the products to the artist at a subsidized fee, or offload it at no extra charges.


Work Cited

Pride, William M, and O C. Ferrell. Marketing. Boston: Houghton Mifflin Co. 2008. Print.





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