Article Analysis on “The People Formerly Known as the Audience”

Article Analysis

Name:

Institution:

Article Analysis on “The People Formerly Known as the Audience”

The article introduces the former audience and elaborates on their existence. The author mentions the power shift that has occurred in the media system. The main problem forwarded by this audience is the existence of many speakers, which has corrupted the media system and facilitated the changes that have been observed (Techno-travels.blogspot, 2015). According to the audience, they formed the receiving element for information emanating from this system. The reception was through a broadcasting pattern characterized by involvement of a few firms and exorbitant entry fees. Additionally, the article touches on manner in which former media devices have been wiped out by the new technological age gadgets. Some of these devices and media who have been alienated include the printing press, radio station, distribution videos, as well as editors of news.

The author further elaborates on the members of the audience. He points that owners of devices that were once used for media purposes to capture attention are inclusive in this category. The author voice the grievances of the audience by reiterating that they are still interested in listening to their radio stations, read articles as well as watch television while in bed (Techno-travels.blogspot, 2015). Based on this, it is obvious that the audience feels neglected by the media owing to its evolution as catalyzed by technological advancement. The audience also points out that the older form of media is still effective as a form of entertainment. This is because, as explained by CEO of Associated Press, Tom Curley, the audience has the right to decide on the extent of their engagement as well what place, time, or application they will utilize when consuming the media product (Techno-travels.blogspot, 2015). In summary, the article highlights the transformation of the media as well as its impact on its audience.

References

Techno-travels.blogspot. (2015). Techno-Travels. Retrieved from http://www.techno-travels.blogspot.co.ke/