About Asian American Studies






Boba as a process is more than just a product that is largely popular among the Asian American population. The brand was traditionally found in areas with high populations of Asian Americans, but is currently commonplace throughout the US and competes favorably in the beverage market. Boba offers fruit-flavored and milk teas but its model goes beyond the selling of the products. It acts as a cultural center of sorts providing space where people from the Asian American community can congregate and share in their heritage (Suyemoto, Kim, Tanabe, Tawa, and Day 48). Asian Americans have deep roots to their communities and culture. The community supports ‘local’ businesses to put it loosely. More than three quarters of patrons come from the Boba locality and both staff and clientele are well acquainted. This is Boba’s strongest competitive advantage; they give their clients a homely feel of safety and camaraderie. Boba cafes are especially popular among students and youth who are curious about their heritage and culture. It provides a safe environment where they can interact and learn from their own.

The growing Asian American population in the Bay Area has led to an increase in Boba places. Whether they are visiting on business, pleasure, or both, the sight of familiar places is a huge attraction to them and gives cultural form to transnational money (Carling 5). By spending money in Asian American establishments, they effectively benefit their home economy. It is the same as keeping money in the family only at a much grander scale. This has made the 30-year-old Taiwanese tea variant become a major competitor in the American beverage market. They also maintain high levels of quality and customer service that has significantly increased their market presence and identity.


Works Cited

Carling, Jørgen. “Scripting Remittances: Making Sense of Money Transfers in Transnational Relationships.” International Migration Review. 48 (2014). Print.

Suyemoto, Karen L, Grace S. Kim, Miwa Tanabe, John Tawa, and Stephanie C. Day. “Challenging the Model Minority Myth: Engaging Asian American Students in Research on Asian American College Student Experiences.” New Directions for Institutional Research. 2009.142 (2009): 41-55. Print.

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