The Warner Bros. group was founded in 1903 by brothers Harry, Albert, Sam, and Jack Warner. The organization mainly focuses on the production of television, motion pictures, and music entertainment. Despite being one of the largest entertainment corporations in the global market, Warner Bros. is actually a division of television network, Time Warner. The businesses operated by Warner Bros. vary from feature movie and television to domestic entertainment production and global distribution to domestic video, animation, digital distribution, licensing, comic books, and foreign broadcasting and cinemas. Accordingly, the firm, in 2012, managed to gross $4.3 billion at the global box office standards (Warner Bros. n. d.). Additionally, the branch, Home Video, currently comprises the market leader posing approximately 21 percent in total market share concerning sum Blu-ray and DVD sales. With its extensive entertainment portfolio, it is unsurprising to see that the company crossed over the $1 billion mark at the home box office last month standards (Warner Bros. n. d.).
With a range of films such as The Hobbit package, American Sniper, San Andreas, Mad Max: Fury Road, and Get Hard, Warner Bros. has managed to gain a sizeable market share within the global entertainment sector with its production and distribution of movies unbound by conventional standards (Warner Bros. n. d.). The main tenet of Warner Bros. mainly involves the creation and development of unique concepts that purely arise from innovation and creativity. This is emphasized by the organization’s focus on anti-piracy regulations. Consequently, the organization illustrated its efforts to secure its intellectual property by accentuating the correctness of the piracy laws as sanctioned within the First Amendment (LexisNexis, 2015). Warner Bros. is a major competitor and primarily possesses a portfolio of home and international entertainment products that rival those offered by Universal Studios.
LexisNexis. (2015, July 4). Warner Bros. says anti-piracy steps OK under 1st Amendment. Retrieved from http://www.lexisnexis.com/legalnewsroom/technology/b/newsheadlines/archive/2015/04/07/warner-bros-says-anti-piracy-steps-ok-under-1st-amendment.aspx
Warner Bros. (n. d.). Warner Bros. Pictures crosses the billion-dollar mark at the domestic box office. Retrieved from http://www.warnerbros.com/studio/news/warner-bros-pictures-crosses-billion-dollar-mark-domestic-box-office-0
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