Utilitarianism is the principle, which seeks to ensure that people engage in actions that benefit a greater majority of people with minimal harmful effects to a small section of the population. By so doing, more people would be happier although there would still be some who would be unhappy. Therefore, communications should be tailored to be pleasant to a majority of the respondents especially due to the occurrence of globalization. In particular, the integration of various cultures makes it necessary for speakers and listeners alike to portray themselves in good light so as not to ruin their reputations thereby eroding confidence in the messages delivered (Keeble 115). Talking with the community’s goals in mind as opposed to a person’s self-interests is the best approach because it guarantees a bigger audience and creates more friendships easily. Therefore, it would be advisable to build a relationship with the audience through building trust by communicating in a manner relevant to most people. Doing so makes them feel comfortable and able to follow proceedings without having preconceived ideas. In fact, it makes listeners to be receptive to new information as well. Moreover, providing accurate information is beneficial to many people because it minimizes time wastage in fact finding missions thereby enabling other people to make decisions quickly. In contrast, hoarding information for one’s gain only serves to develop rivalries especially once the truth is discovered. Similarly, making comments without offending the listeners is the right thing to do even in an era of free speech. Such a gesture shows that they are valued and respected thereby providing the speaker with vital credibility for the opinions made.

Likewise, the utilitarianism approach offers more flexibility during conversations because it incorporates divergent views and beliefs, which make it accommodative. As people have varying opinions on a number of issues, it would be sensible to use words and body gestures that resonate with more listeners because that makes the talk more effective. In fact, it does not limit the subject of discussion. Rather, it broadens the analytical mind because begin to analyze the individual implications of the concepts as relates to their mindsets. Justifiably, such a strategy considers the needs of most stakeholders thereby helping to champion a popular cause. Consequently, communication ethics are better achieved by catering for the majority at the expense of the minority (Keeble 108). The projection of intentions and thoughts is clearer when the people’s objectives are factored as well. Accordingly, it aids in the development of a following among different demographics hence enabling a person to tailor messages to specific groups of people. Furthermore, the need for transparency in most establishments would be better served by this tactic, as more people would be privy to the material under discussion. As such, it would elicit a fairer emotional response because more people would have an affiliation to the content thus reducing the prospects of backlash. By weighing the pros and cons of one’s actions, it is possible to foresee potential obstacles too. It would then offer an opportunity to formulate possible reactions that would address each of the grievances in a conclusive manner. Such an approach would thus avoid conflicts, which could derail progress in certain aspects of either a business or choices in life. Once the overall good has been achieved, it is delightful to a larger section of people as well.


Work Cited

Keeble, Richard. Communication Ethics Today. Leicester, UK: Troubador Pub. Ltd, 2005. Print.

















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