Southwest Airlines Strategy implementation

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Southwest Airlines Strategy implementation

In order for United Airlines to have successful implementation of its strategic plan of generic means, organizational culture has to be effected. The Company intends on delivering the improved service experience to all the customers and guest. It can be achieved by instituting improved means of organizational culture by enabling moral within the workforce (Jeffs 14). The workforce has to develop passion and interest through their undertakings. In order for this to be achieved, the leadership can develop team-bonding exercises with motivational deliveries coupled with appraisals on a regular basis. The workers will be enabled and challenged to improve on their efforts in meeting the strategic placing of customer satisfaction according to the reward delivered after the process. In return, the feedback achieved by the customers through experienced and quality gained will translate into improved profitability, marginal costs, and operation management.

                The generic strategy of increasing the company’s market share has to be delivered through improved leadership practices. It is vital for the leadership management in linking the strategy identified into the culture developed starting from the top to the bottom. The leaders have to strengthen the vertical and horizontal dimensions with the workforce. Sinha (17) notes that it increases cooperation, reliability, uplift of the worker’s input and strategic placing on the overall. The leaders should change the links into mission-driven kind by involvement and taking up of suggestions and participation. Secondly, the synergy developed from the leadership culture should be maximized and managed around it while reformulating the culture. In addition, the execution of the culture strategy should be driven through the workforce as opposed to development from the leaders. It reduces chances of opposition within the staff and departmental specializations within the company.

Works Cited:

Jeffs, Chris. Strategic Management. Los Angeles: SAGE, 2008. Print.

Sinha, Jai B. P. Culture, and Organizational Behavior. New Delhi: SAGE, 2008. Print.