Walt Disney has accrued over the years an image of what critics describe as “innocent entertainment” in American culture. Essentially, Disney films are portrayed as innocent and safe for entertainment of children as well as providing a reliable investment for parents. The Disney themed parks, productions and various products are usually described as “Disney Magic” and Walt Disney is described as “Uncle Walt” also known as “America’s Best Loved Son.” The company has been continuously persuading the consumers that its products and films are simply “innocent entertainment.
Giroux notes that the overwhelming success of Walt Disney ids attributed to the use of images of innocence, fun and magic. The products from Disney are particularly praised as appropriate for “wholesome family entertainment.” This has also brought about favor particularly from parents, teachers, and children, making the productions exceptionally popular. The use of the images of innocence has been used as a strategic tool by the company. It has been critical towards protection of the entity from questions or criticism. Thus, studying Disney products and themes may be seen as foolish or needless.
Peggy Orenstein’s daughter manifests what has become a common phenomena, the “princess phase”. Orenstein’s daughter is a victim of the commercialization of “innocent entertainment” produced by Walt Disney. In addition, Orenstein’s daughter is a victim of the over sexualization of young girls, given that this is driven by commercial interests from Disney. The commercialization of “innocent entertainment” preys on the understanding amongst children that externalities determine one’s sex. This illustrates the reason for demand in products such as clothing, toys, and hairstyles amongst young girls to resonate with the themes of sexuality, race, and identity incorporated in Walt Disney productions.
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