Business Plan

Business Plan





Business Plan

Ford’s main purpose is to collect, refurbish and sell vintage automobiles and other machinery. Ford offers an important location for all motor enthusiasts and stakeholders to view and purchase vintage engineering parts and machines. The establishment also serves as a conservation organization that preserves the industrial and military history of the United States. The main products in the company are automobiles and aeronautical machines such as vehicles, airplanes and motorcycles.

The demographics of the customers that subscribe to Man and Machines Inc.’s products are varied. The largest number of customers is middle-aged men aged between 30 and 45. This category of customers has the financial ability to afford the pricey antique parts and the valuable ancient machinery for sale. They are also interested and informed in the events that unfolded during the period around World War II and the subsequent Industrial Revolution. Most of these individuals even took place in the war and the rebuilding of the United States and the rest of Europe. Lastly, men are naturally fascinated by the workings of machines and physics naturally making them the biggest number of customers. The next significant group of customers is elderly couples aging from 65 to 80. This category of customers is also financially stable as most of them are enjoying either their retirement benefits or returns from their benefits. Elderly people in this bracket are closely connected to the vintage machines making them loyal to the company.

The main activity taking place in the Ford premises revolves around exhibiting vintage and classical machinery to prospective buyers. This exhibition is conducted in a seminar fashion that provides all the potential clients with first-hand economic and technical information that assists in making decisions. Apart from this, there are several test runs for customers that may desire a closer feel of the products before making a purchase. Test runs generally involving weighing the functionality of the engineering for safety and efficiency. This last feature is an important part of attracting customers as they have the opportunity of testing vintage machinery in an open environment.

Vintage models of automobiles and motorcycles have a high maintenance cost, and this has resulted in high prices for the products, in nearly all the Ford stores. On average, most of the customers part with about $30,000 on average for full automobiles and approximately $250 for spare parts for their machines. The store targets economically stable customers that can afford the high prices of the vintage vehicles and spare parts. In total, there are approximately 1,420 Ford dealerships in the United States alone even though other stores operate as sub-contractors to these dealerships. Ford began producing automobiles after World War II. Later on, the company progressed into superior models that were safer and fuel efficient. However, they maintained their vintage collections and this proper storage formed the basis for the chain stores and business idea.

The concept of placing vintage automobiles and spare parts was incepted by the founder of the company, Henry Ford. Henry Ford created a culture of minimizing industrial extravagance that involved recycling materials and maintaining a high standard in manufacturing Ford parts. This cultured remained within the company and served to preserve the Ford vintage models for several decades. This rich background formed the basis for the concept of the Ford vintage shop. This and other similar stores targeted wealthy customers that could afford luxuries such as vintage automobiles without considering the price differences.

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