Reviving the Best Buy Brand: Dissecting the Presentation





Reviving the Best Buy Brand: Dissecting the Presentation

Brands act significantly as the prima facie of all businesses. Customers normally try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the brand assumes an imperative role and almost messianic role for organizations. Simply, it determines the longevity or fall of a business. For Best Buy, the decreasing appeal of its brand has seen it receive lesser profits as the years go by. Despite the dynamics of its advertisements, the company’s brand has been incapable of affecting the organization on a significant level especially in comparison with its high-performance years, specifically in 2006. Hence, the sole purpose of this discourse involves identifying the design used in the brand revival project for Best Buy. 

Based on the research, it was discovered that the target audience mainly wants security, safety, and quality while purchasing products such as electronic appliances from Best Buy. In this new age, most people, especially the consumer demographic targeted by the respective company, prefer ordering their products on online stores instead of purchasing them in-store. Furthermore, consumers have become inclined to online stores that provide products at convenience as well as at a cheaper cost. This explains the direction towards stores such as Amazon, which currently dominates the respective market. Furthermore, consumers are inclined to focus intently on the quality of the products they purchase online in comparison with convenience. On the subject of safety and security, customers regularly research on the products they want before they make a purchase. The information that guides this action is considerably based on user reviews. Customers also prefer purchasing bigger electronic appliances in store, rather than online for purposes of security.

Concerning the information on the target audience, the marketing strategy requires improvements in order to ensure it appeals extensively to the masses. In the brand revive plan, the use of a blue color was imperative. Generally, colors comprise significant dimensions within the general appearance of an advertisement. In this respect, the utilization of blue was in line with the color scheme the company has been using since 1992. Apparently, blue represents dependability and trust. Hence, its integration into the presentation augments Best Buy’s need to restore confidence in its customers and the general target audience. The integration of the yellow color also comprises an important element of the color scheme utilized within the final presentation. Accordingly, the use of yellow has been dominant since the company’s inception in 1966 under the name ‘Sound of Music’ as a reflector of optimism and joy.

Aside from utilizing the color design commonly used in Best Buy’s advertisements, the presentation also exploited the font used in the company’s commercials. The font, Avenir Next for Best Buy, has been critical in building the image of the company’s brand over time. In addition, the font represents the exclusivity and uniqueness of Best Buy and its brand. Aside from its use in commercials, the font has been commonly integrated in the company’s website. This enables the brand to exude consistency and reliability to the consumers who access Best Buy’s website and online store. As such, the utilization of Avenir Next for Best Buy in the presentation acted as an extension of the brand. Indeed, it is actually possible to identify the presentation with Best Buy due to the incorporation of this font.

In conclusion, the color scheme acted as an important feature for the Brand Revive project based on Best Buy. Undeniably, the company has experienced losses pertaining to the decrease in consumers who access its online store. Hence, in order to illustrate the various aspects affecting the company’s marketing strategy and its measures for resolution, the use of yellow and blue represented the optimistic and dependable nature of Best Buy as a brand and as a company. Lastly, incorporation of the Avenir Next for Best Buy font further established the Brand Revive project as a presentation aimed squarely at improving the Best Buy brand.

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