Research Outline

Research Outline



Research Outline

Thesis: Strategic planning, in terms of healthcare management, is an imperative and useful measure for directing and managing healthcare organizations. It allows the healthcare organizations to concentrate on relevant as well as lasting modifications for the prospective future


  • The firm level at which the strategic planning process is appropriate depends on the size of the unit, its intricacy and the differences of the services provided.
  • The strategic planning process is systematic, holistic, and reasonable and incorporates the short and long term.
  •  It presents a good idea for research in relation to healthcare management since it defines the future of the hospital by focusing on the organizations’ internal and external environment.
  • Strategic planning is imperative in managing the goals and objectives of the healthcare organization and assessing whether it has lived by those facets.  

Importance of Strategic Planning

  • How important is strategic planning to healthcare management
  •  Strategic planning is viewed in relation to business organizations and the manner they impose a positive effect on the companies’ setting.
  • Even though the process may have a positive impact on the organization, it does not provide the solution to the organization’s problems or situations.
  • It is imperative to comprehend the process of strategic planning and how to perform it. In addition, understanding strategic planning also involves recognizing whether the demand for change is evident.
  • The importance of strategic planning is evident in deciding whether the respective healthcare organization possesses the assets, capability and dedication to this particular process.

Stages in Strategic Planning

  • Evaluating strategic planning requires having an idea of how the process is carried out in relation to healthcare management.
  • Knowledge of the strategic planning process will enable the development of a reasonable process that correlates significantly with the hospital’s goals and objectives.
  • Planning should concentrate on the important factors that will verify the future failure or success of a hospital with respect to healthcare management. Based on this, focus on this part of the research will highlight the stages of strategic planning that will apply most appropriately in the field of healthcare management.
  • Highlighting the steps involved in the strategic planning process will also comprise the definition and the responsibility that each part assumes in revolutionizing healthcare management.

Analytical Methods in Strategic Planning

  • This involves carrying out an overall assessment of the healthcare organization in example. Indeed, researching on strategic planning also requires understanding the environment that healthcare organizations occupy.
  • A rational objective evaluation will involve assessing the internal environment of an example healthcare organization. This will comprise evaluating factors such as the history of the company, and its current situation.
  • This SWOT Analysis measure will assist in assessing the internal surrounding of a healthcare organization based on the strengths and weaknesses they exemplify.
  • The SWOT Analysis will also be imperative in establishing the various opportunities that the environment provides to the organizations and the threats restricting these organizations from attaining their goals and objectives.


  • The research on strategic planning will conclude by determining how such solutions will be applied in relation to healthcare management. The main purpose of assessing this process is based on how impactful it will be to most healthcare organizations.
  •  Due to the dynamic and competitive nature of the overall environment, healthcare organizations are consistently scouting for novel ways of delivering their services and attaining maximum profitability.
  • As such, strategic planning has evolved into a tool that such organizations considerably depend on in order to manage their healthcare services satisfactorily and efficiently.


Alexander, K. (2006). Advancing strategic planning: A review of qualities that Zuckerman finds associated with the advanced strategic planning practices of groundbreaking companies outside healthcare. Frontiers of Health Services Management, 23(2), 39-42. Alexander’s article reviews the ideas that Zuckerman provides in relation to healthcare strategic planning. In addition to this, he also provides more imperative data on new ways of implementing the specific process, which is imperative to the research.

Chesney, R., & Orsini, M. (2009). Questions to answer for improved strategic planning. Home Health Care Management and Practice, 21(6), 432-435. The article by Chesney and Orsini reviews the factors that constitute strategic planning in terms of healthcare management. In the research, the article aids in determining how strategic planning in healthcare can be improved.

Ginter, P. M., & Swayne, L. E. (2006). Moving toward strategic planning unique to healthcare. Frontiers of Health Services Management, 23(2), 33-38. Ginter and Swayne establish strategic planning as a frontier that is unique in relation to the healthcare environment.

Howrigon, R. (2013). Strategic planning: how medical practices can succeed in a post-healthcare-reform world. The Journal of Medical Practice Management, 28(4), 225-228. Howrigon addresses the impact that strategic planning can impose in a dynamic and ever-changing healthcare environment. This is important in my research since it addresses the various effects that the process imposes in relation to healthcare management.

Zuckerman, A. M. (2006). Advancing the state of the art in healthcare strategic planning. Frontiers of Health Services Management, 23(2), 3-16. In relation to the research, the article by Zuckerman proposes new and innovative ways of implementing strategic planning in contemporary healthcare organizations.

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