Marketing Activities

Marketing Activities

Name

Institution

Marketing Activities

1. An overview of AIME

The Asia-Pacific Incentives and Meetings Expo (AIME) is organized by various stakeholders in the industry. It is meant to promote the meetings, events, and incentives industry by providing networking opportunities. The next event will be held in Melbourne on 23^rd and 24 February 2016. There are different prices, and they depend on the size of the stand, the number of corners used, where the stand will be located, and the type of stand. AIME has developed three pricing zones, which include the premium plus, the premium zone, and the standard zone. Networking is part of the core function at AIME. People get to network with others from the industry, in and outside the country. Several functions at the event enable people to network. Exhibitors can attend the movers and shakers event or the exhibitor thank you event, which will enable them to interact with other exhibitors and hosted buyers. In addition, there is a gala dinner and a designated networking hour, where exhibitors can network and have fun. Networking is important because it helps people to meet new contacts and strengthen the relationships that they had already developed in the hope of improving business relationships. AIME works with many stakeholders in the industry. Some of its main sponsors are Sexton and Qantas. AIME uses various social media platforms including Facebook, twitter, linkedIn, Youtube and Pinterest.

2. Benefits of marketing at this event

Exhibitors get a chance to meet other exhibitors, buyers, and suppliers. The hotel will get a chance to market itself and display all its products and services. AIME provides education and awareness opportunities. Those who attend know the new opportunities and trends in the industry. They also learn about various business solutions and emerging ideas and technologies. Another benefit is that the hotel will get a chance to improve the relationships it has with its clients and other people in the supply chain. In addition, it seeks to benefit from increased sales leads and it will get a chance to enhance its brand image.

3. Complete an action plan

Approximate costs $10,000

Timeline

Monday morning-arrival and settling in at the hotel

Monday afternoon-setting the stand

Tuesday morning and afternoon hours-hold the exhibit

Tuesday evening-attend the exhibitor thank you event and the movers and shakers event

Wednesday-remove the stand, prepare for departure

Wednesday early evening-attend the Australia Speaks event hosted by Saxton

Wednesday evening-leave for Brisbane  

Resources required

4. Summary of public relations

I will ensure that all the people get a clear and accurate picture of the company, its products, and services. I will engage in communication through different channels including distributing flyers and having an active social media presence. I will encourage people to ask any questions concerning the company and I will give them truthful responses.  

5. The features and benefits of star hotel

Star hotel is recognized as one of the leaders in the industry. It has made a large investment in improving its facilities, products and services. It is well known for hosting globally recognized conferences and galas. The hotel has sufficient accommodation, as it can cater for 600 guests. It offers different packages, which are targeted at various groups. It has the latest technologies and this has improved its service delivery and product offering

6. Post event report

The event was successful as I was able to meet new clients and suppliers. The talks with various stakeholders were promising in terms of engaging in more networking opportunities. The hotel will benefit in future by diversifying its client base and supply chain stakeholders. In future, going to the venue early and booking a stall stand will benefit the company. It will ensure that the stand is located in convenient location and this will be important for increasing the number of visitors to the stand

7. Ethical considerations

The main ethical issue concerns true representation of the hotel. I have to give a clear and true picture of the hotel and not exaggerate the services and products that it has to offer. There will be a lot of competition as different exhibitors try to attract the most people. However, lying about the hotel features and amenities in an attempt to attract more people will not be ethical