Improving Business Performance Using Technology

Improving Business Performance Using Technology

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Improving Business Performance Using Technology

It is imperative to acknowledge that it is impossible to conduct any meaningful business in the absence of technological solutions. Intranet and SharePoint sites are excellent approaches for facilitating access and sharing of information. All the workers can be updated on new information. This offers an appropriate way of posting about new clients, job vacancies and collecting employees’ opinions using surveys. The company can also use SharePoint services to monitor specific projects. Instant messaging (IM) technology is another useful digital solution that can be implemented to reduce the employee tension and improve vertical and lateral communication between juniors and superiors (Marchand, Kettinger, & Rollins, 2004). IM is far superior compared to emails as it facilitates quick feedback and this saves valuable company time. When used in collaboration with emails, they contribute towards information flow along the organization.

Customer service is an important area that can benefit greatly from technology using telecommuting and teleconferencing. These two alternatives ensure direct contact with customers and suppliers in overseas markets (Chaffey, & Wood, 2005). Web conferencing can allow the participants to collaborate on one project, share ideas, and compare their progress without the problems of location. Marketing can also be improved using technology. Email marketing is a highly effective and affordable approach of accessing a large number of people using business updates, vouchers or newsletter (Marchand et al., 2004). Mobile marketing is similarly effective even though relatively unexploited approach that communicates with people using text messaging and advertising in a way that links customers to the activities in the business. In conclusion, employees need to be acknowledged for their contribution to the company. Business productivity software possesses the ability to fill the shortfalls in communication and express to each member their significance in the society (Zoltners, Sinha, & Lorimer, 2009). Technology has the advantage in that it keeps workers focused and efficient by working to save time. Occasionally, phone calls are more resourceful and dynamic than emails.

 

References

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Chaffey, D., & Wood, S. (2005). Business information management: Improving performance using information systems. Harlow, England: Prentice Hall/Financial Times.

Marchand, D. A., Kettinger, W. J., & Rollins, J. D. (2004). Information orientation: The link to business performance. Oxford [etc.: Oxford University Press.

Zoltners, A. A., Sinha, P., & Lorimer, S. E. (2009). Building a winning sales force: Powerful strategies for driving high performance. New York: AMACOM.

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