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Business Plan

Problem Delineation

            Solar cars can comfortably use photovoltaic cells to power engines. However, this depends on the availability of space to fit the cells (Vries 2013, p.12). The solar panels can be mounted on the chassis of the cars at any time and provide for maximum power gain and storage during the day. The energy is then stored within the cells and later converted into electric energy by the batteries. Solar energy can be utilized within the system at full power as preferred by the user despite the speed of the car. The use of full power is more advantageous as compared to regular cars under similar power needs. There is also limited or no expense at all when the solar cars are running, which is positive for long-term needs and the extended life of the machines. The only notable inclusion has to be the friction concerns.

            Solar cars are quiet during operation and therefore, are more adept to minimize any noise pollution in the environment. They also require very little maintenance during their use since much of the power is through natural and renewable sources. The renewable, clean source of energy is preferable in the environment, as it does not generate any form of greenhouse gases or tailpipe emissions of any kind (Foster, Ghassemi, and Cota 2010, p.16). The cars also do not provide any undesirable waste products during combustion and powering. Another advantage of solar cars is the practicality associated with their operations. They have panels mounted on the body and minimize energy use in accessories like headlights, rear-view mirrors, and wiper blades to maximize the sun’s energy.

Market and Customer Analysis

            Solar cars have been designed for the consumer market due to the need for clean energy use, few pollution sources, and efficient sustainability concerns. The general trend among conservationists is shifting towards embracing and using of cleaner and renewable energy sources within the environment. Due to the effects of weather witnessed as consequences of global warming, the societies have become increasingly aware of the dangers that lie with human activities and the choices made in regards to energy use. The constant information received that concerning going green and preserving the environment for future generations has warranted a wholesale approach to fossil fuels and their impacts (Owen 2013, p.12). The collective responsibility and understanding the need for sustainability has led to innovative ideas towards the use of motor vehicles. Therefore, solar cars have the upper hand in targeting the shifting requirements in vehicles that use safer, cleaner, green, and renewable energy. Manufacturers can attest to the increasing demand of the cars on a global scale within different regions.

            Market and consumer demographics can be used to target both the young and old generations. Consumer behaviour points to the older generation seeking cheap vehicles, low cost in both maintenance and energy consumption for daily transportation. There is decreasing demand for stylish and sophisticated vehicles, which increase pollution within the environment (Pimentel 2012, p.14). Thus, solar cars will be helpful for the aging population. The business idea can also be used to target the young generations, through trending demand for signature solar cars. By ensuring that popular personalities in the societies have embraced the need for clean and renewable energy sources, solar cars can be sold through appeal. An importance is placed on the need to preserve and sustain the environment for all. In addition, all classes across different income generation levels can provide the target population due to the affordability of the solar cars and extended assurance of their durability.


Foster, R, Ghassemi, M & Cota, A 2010, Solar energy: renewable energy and the environment, Boca Raton, CRC Press.

Owen, R 2013, Energy from the sun: solar power, New York, PowerKids Press.

Pimentel, D 2012, Renewable Energy: Current and Potential Issues- Bioscience, Oxford Journals, 2(1),pp.11-23.

Vries, B 2013, Sustainability science, New York, Cambridge University Press.

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