Business Customer Service and Web Hosting

Business Customer Service and Web Hosting














Business Customer Service and Web Hosting

Question 1

Culture would be a critical concern towards extending operations into the global market. The presence of diverse cultures amongst communities and states around the world is critical towards decision-making and strategic identification of market segments. Cultural preparation is critical for an organization as it provides the entity and managers with appropriate knowledge and skills for interaction and navigation into the foreign markets (Matsuo & Colomo-Palacios, 2013). There is need to ensure respect for cultural differences and affirmation of such variations through acculturation of the organization in the different countries it seeks to establish operations. Cultural differences also extend to language barriers between countries. There is a need for the organization to translate its basic marketing and operational strategies and material into local languages of selected markets. In addition, to navigate language the entity should utilize local labor as a means of gaining assimilation and successful entry into the foreign markets.

The second consideration is political and government barriers, which are manifested in the form of laws for controlling foreign investments, regulatory requirements, utilization of local expertise, taxation regimes, import restrictions, financial services and the economic environment. Countries may vary in terms of their respective regulatory environments because of political interests and directives (Taffer, 2013). This may influence reception of foreign investments and distribution relationships of foreign organizations in a country. In addition, a country’s government may have histories of restricting business environments, expropriation, high tariffs, and taxes and limiting currency repartition by foreign firms. These critical and decisive factors should be considered by an organization given that it influences the cost benefit of market penetration into a foreign market.

Question 2

  1. Live Support System

A live support system is a critical component in the development of websites. This provides customers with real-time interactions with customers, which assume a personalized approach towards catering to the needs and problems of the customers. A live support system present on a website is critical towards enhanced customer services and achievement of the strategic objectives of its customer relationship management (CRM) initiatives. Given the high levels of competition on modern business environments, an efficient support system provides a means of differentiation in service delivery to the customers (Matsuo & Colomo-Palacios, 2013). Using a support system, an organization is able to provide customers with avenues to reduce travel time and reduction of storefront costs by providing real-time assistance to problems associated with product or service use. Research is indicative that customers are usually willing to purchase products and services at higher prices provided they are able to access real-time, efficient and reliable customer services for issues they may have in relation to their respective purchases.

  1. Social Media Involvement

This is considered as one of the most interactive avenues towards catering to the specific and personalized needs and expectations of the customers. It is critical towards providing customers with optimal and exceptional experiences. Customer service is critical towards enabling differentiation as it offers an organization with a means of cultivating loyalty and achieving high levels of customer satisfaction. This is a critical platform for delivering customer service and development of relationships through personalized interactions with the customers. In addition, it can also be utilized as a marketing tool for the entity for promotion and advertising of products and services.

  • Website Design

Development of highly interactive online platforms for customers is critical towards inducing attraction and approachability. Personalization and providing visually attractive elements into the website is critical towards ensuring that customers are provided with unique experiences during their online activities. The first impression is critical for attraction and retention of the customers as it is illustrative of the quality of products and services offered by an organization (Matsuo & Colomo-Palacios, 2013).

Server Importance

Effective server management is critical towards enabling an organization deliver real-time services to its customers. Managed hosting is increasingly becoming an effective platform for organizations to manage their servers. In addition, an entity can also undertake unmanaged hosting by renting out a serve and performing management tasks in-house. In managed hosting the entity is able to access serve monitoring to identity irregularities, safety issues, and potential failures within the system.

Constant monitoring is critical for the business as it ensures that the business or owner is able to access critical support functions. This guarantees the owner with effective serve uptime and network availability such that the customers are able to access critical customer services and more so undertake online purchases (Laudon & Traver, 2013). For instance, this is critical for retail entities and online based businesses as this provides them with opportunities for concentrating on critical service and product delivery to their respective customers. For an online entity, the need to focus on customer needs and providing them with real-time customer support services is essential for differentiation and achievement of benchmark goals of profitability, growth and achievement of customer satisfaction and loyalty.






















Laudon, K. C., & Traver, C. G. (2013). E-commerce: Business, technology, society. Boston: Pearson

Matsuo, T., & Colomo-Palacios, R. (2013). Electronic business and marketing: New trends on its process and applications. Berlin: Springer.

Taffer, J. (2013). Raise the bar: An action-based method for maximum customer reactions. Boston: New Harvest Houghton Mifflin Harcourt


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