Entry Strategy

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Entry Strategy

Companies utilize various ways in order to penetrate an international market. The main ways that firms initiate entry strategies tend to be minimal. However, such ways are undeniably effective. For most companies, the most successful strategy constitutes direct exportation. Aside from direct exportation, organizations also take part in indirect exportation as well as production in other international countries Exportation has always been the most conventional means of entry strategy among organizations. An organization seeking to enter an international market such as Australia may need to consider the appropriate strategies that may actually establish a competitive advantage over other organizations. In this context, the firm may need to focus on the supply of quality hiking boots to consumers within the Australian market. Through a strategy such as exportation, the respective organization may apply direct or indirect exportation of its respective products into the Australian market. Additionally, the organization can focus on the use of an online commerce website in order to enter the Australian market. In this respect, the organization can use the benefits that are provided by the Internet in order to establish a site that avails its products to the Australian target consumer. However, the company will need to focus on the implications of the foreign country’s anti-dumping duties. The implementation of an online commerce site for the company may be a useful strategy especially if the firm does not want to incur considerable costs via the application of conventional entry strategies. However, if the firm wants to secure its international customer base, it needs to increase its presence on social media sites such as Twitter, Facebook, and Instagram. Additionally, the organization can conduct research on social media as well as online shopping trends in order to incorporate its commercial website with the most appealing elements for the Australian consumer base.